This year, Bjelin marks a decade of innovation since its launch in Sweden in 2016. In ten years, the company has grown from a Scandinavian start-up to an international wood flooring brand with production facilities in Sweden and Croatia and a presence in markets across the world, including the UK. The milestone also comes at a moment of significant growth: Woodura flooring production increased by 40% in the last year alone.
At the heart of that growth is Woodura® technology, developed by Välinge® to compress and harden real wood, creating a surface that is three times stronger than traditional hardwood. The result is the Woodura range, engineered for durability without compromising on the authentic look and feel of real timber.
Woodura Planks 3.0 and the recently launched Woodura Herringbone 3.0 both feature the leakproof 5G Dry® click system for fast, glue-free installation, with watertight joints. Built on FSC®-certified timber, the range delivers a finish that suits residential and commercial interiors alike.
Ten years on, the message remains the same: specify the real thing, without the restrictions.
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